Last Sunday, Kentucky Fried Chicken targeted Hispanic consumers at a Los Angeles street festival and music concert for the Latino community, by distributing real dollar bills featuring KFC stickers.
Street teams at the Fiesta Broadway festival distributed 3,200 $1 bills throughout the event. Consumers can take the attached Double Your Dollar stickers to any participating KFC restaurant for $2 off any meal purchase. The offer lasts through May 23.
KFC also had a booth at the festival featuring a “pop shot” basketball game, where participants tried to shoot into a KFC bucket to win decks of cards, T-shirts and coupons.
DGWB, Santa Ana, CA, handles the promotion.
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