Kellogg Co. is rolling out Special K Fruit and Yogurt this month, the fifth variety of Special K.
The whole-grain cereal contains clusters of oats and fruit and of yogurt-coated oats. The 12.8-oz. box sells for $3.79.
The July rollout is timed to consumers’ summer dieting, leveraging the longtime “Special K Challenge” that asks consumers to eat cereal for two meals (breakfast and then either lunch or dinner) to lose up to six pounds in two weeks.
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