In case you missed them, these were the five most popular articles on Directmag.com in July:
1) USPS to File Rate Case Tuesday: Mail Groups Question Legality Direct’s Larry Riggs talks to the Alliance of Nonprofit Mailers, the DMA, and other groups about the Postal Service’s exigency filing.
2) The Next Generation of Direct Mail Is Here “Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business—particularly small and midsize businesses without large marketing departments—to produce a higher return on their investment and generate business leads,” explains Johnson and Quin president David Henkel.
3) The Biggest Threat to Direct Mail: The U.S. Postal Service Readers had plenty to say about this op-ed by Craig Huey, president of Creative Direct Marketing Group.
4) Infogroup CEO Shifts Firm’s Emphasis from Data to Service Clare Hart, the new president/CEO of Infogroup, talks to Direct’s Richard H. Levey about her plans for the business.
5) How to Rectify a Mistake-Ridden E-mail Dos and don’ts from Benchmark Email’s Andy Shore
Network
