Judge Denies DoubleClick Motion to Dismiss Net Privacy Cases

Posted on by Chief Marketer Staff

A California Superior Court judge has denied DoubleClick’s motion to dismiss four class action Internet privacy against the New York-based network advertiser.

Plaintiffs charge that DoubleClick has secretly and in an unauthorized manner used “cookies,” “Web bugs” and other means to secretly intercept and access computer users’ personal data and Web-browsing habits for its own commercial benefit.

The complaint upheld by the court yesterday alleges that DoubleClick’s actions have violated California consumers’ rights to privacy under the California Constitution and violated provisions of California’s Penal Code concerning illegal eavesdropping on communications. It also alleges that DoubleClick was unjustly enriched at Internet users’ expense. Finally, the complaint allege that DoubleClick’s practices are unlawful, fraudulent and unfair under the state’s consumer protection act.

DoubleClick spokesman Josh Nova said the company doesn’t comment on pending lawsuits.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN