Former top-ranked tennis player Jim Courier, event management expert Tim Stallard and sports and entertainment business strategist and operations specialist Jon Venison have launched InsideOut Sports and Entertainment.
The New York City-based company will develop and produce proprietary events and promotions that provide advertisers access to sports talent.
The company also announced that it is actively marketing a number of international and regional events it will produce later this year and in 2005, some of which will be nationally televised.
The events include the Legendary Nights series this fall, the Mercedes-Benz Classic II in Tampa/St. Petersburg, FL scheduled for Feb. 25, and the 5th Annual Gibson Baldwin Grand Slam Jam, a tennis and music celebration held in Austin, TX each spring. Several other events are under development and will be announced soon.
“Launching InsideOut is a natural evolution in my career, one that provides an opportunity to tap my entrepreneurial spirit, extensive event experience, and access to talent and advertisers with whom I’ve forged relationships over the past 16 years,” said Courier in a statement.
Courier said that in addition to its event and property management focus, InsideOut will manage his tennis and marketing opportunities moving forward.
Stallard was president of ProLink Sports & Entertainment for eight years, during which he produced over 50 Association Tennis Professionals and U.S. Tennis Association events, as well as created proprietary events such as the Gibson-Baldwin Grand Slam Jam and the Mercedes-Benz Classic, which will continue to be produced under the InsideOut banner.
Venison joins InsideOut after serving as a VP at media and communications-focused investment firm LiveWire Capital. Prior to that, he was VP-corporate development and strategic planning at Clear Channel Worldwide.
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