Research firm Information Resources, Inc. named Sunil “Sunny” Garga president of its Analytic Insights Group.
Garga had been president-COO of Marketing Management Analytics, Wilton, CT, and earlier was director of client services at SAMI and Burke’s Test Marketing Group. He began at Chicago-based IRI on June 9, replacing an interim group president Roxanne Leap, who remains with IRI.
Adding Garga is part of IRI’s effort to spiff up its marketing research services. the company formed an Analytics Advisory Board in January and hired analytics academician Robert Blattberg to the new post of chief analytics officer, an advisory role. Blattberg is a professor in retailing and executive director of the Center for Retail Management at Northwestern University’s J.L. Kellogg Graduate School of Management.
Network
