Internet growth at-home spiked 63% in the past two years and the Web population jumped 16% from July 2000 to July 2001. By comparison, the population grew 41% from 1999 to 2000, according to a study by Nielsen/NetRatings.
“Despite a troubled economy and slumping PC sales, adoption of the Internet continues to grow at double-digit annual rates,” said Sean Kaldor, vice president of analytical services for NetRatings. “The Web long-ago captured early adopters and is now reaching the latter half of mainstream America. Going forward, Internet growth is being driven by late adopters and by more aggressive use from the enormous existing Internet population.”
Fifty-eight percent of all Americans had Internet access in their homes in July 2001, as compared to 52% last year. In July 1999 only 39% of all Americans had access to the Web.
Overall, surfers are spending more time online and logging on more frequently. Web users spent an average of 10 hours and 19 minutes online during the month of July 2001, rising 7% from nine hours and 41 minutes spent in July 2000. Surfers also accessed the Internet more often, jumping 115 in the past year.
Network
