PROMO Special Report: Interactive Marketing
Executive summary: In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users.
Separately, we delve into the comprehensive e-viral program that Sephora, the perfume and makeup retailer, recently launched to add both more names and greater texture to its mailing list. Its plan was to figure out who the important names were-not just from their lifetime buying habits-but because of their influence among other prospects.
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