Donnelley Marketing, a subsidiary of Omaha, NE-based infoUSA, has launched DQI3, an updated version of its DQI2 consumer and lifestyle information database.
The new version incorporates data from Donnelley Marketing’s DQI2 and the infoUSA/Database America consumer files. Additionally, DQI3 incorporates infoUSA’s idUSA technology, which assigns a unique identification number to each household and individual within the file. IdUSA will allow the company to track individuals throughout changes in their lives, such as relocations and other defining events.
While the service is being rolled out by Donnelley Marketing, which serves infoUSA’s larger clients, the information is available, in real time, to all infoUSA customers.