InfoUSA’s Donnelley Marketing Introduces DQI3 Database

Posted on by Chief Marketer Staff

Donnelley Marketing, a subsidiary of Omaha, NE-based infoUSA, has launched DQI3, an updated version of its DQI2 consumer and lifestyle information database.

The new version incorporates data from Donnelley Marketing’s DQI2 and the infoUSA/Database America consumer files. Additionally, DQI3 incorporates infoUSA’s idUSA technology, which assigns a unique identification number to each household and individual within the file. IdUSA will allow the company to track individuals throughout changes in their lives, such as relocations and other defining events.

While the service is being rolled out by Donnelley Marketing, which serves infoUSA’s larger clients, the information is available, in real time, to all infoUSA customers.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN