InfoUSA has signed a deal to purchase Morksynkidirect, a 28 year-old list management and brokerage firm based in Hackensack, NJ. The sale is expected to close on May 31.
Mokrynskidirect will join a roster of list companies already owned by InoUSA, including Walter Karl, Edith Roman and the Millard Group.
Mokrynski’s management team, which has particular knowledge in the consumer catalog arena both online and offline, will remain in place and manage the company independently.
“The acquisition is “a continuation of InfoUSA’s strategy to consolidate the fragmented list brokerage and management industry,” said Vin Gupta, CEO of InfoUSA, in a statement.
Gupta added: “This strategy has worked very well for us. We don’t change their name and we let them run their business like they did before the acquisition.”
He continued that InfoUSA is looking for cross-selling opportunities for its databases and other products through “Mokrynskidirect’s established distribution channels.”
Don Mokrynski, owner and founder of Mokrynskidirect, said in a statement that his firm will “now have the ability to expand the products and services available to our blue chip client base.”
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