Inforonics DM Effort Targets CIOS, CFOS
Inforonics (http://www.inforonics.com), a provider of outsourced electronic business management services based in Littleton, MA, will launch a lead-generation direct marketing campaign aimed at chief information officers and chief financial officers for a briefing on online procurement.
The company said the campaign, which kicks off early next month, will promote the firm’s I-Pay solution, which for the first time makes online purchasing card transaction data available in level-3 detail, the maximum reporting level supported by Visa U.S.A. for corporate procurement.
An initial mailing will steer both groups to individual Web sites created in their names. Here, they will be able to view a new, specially prepared briefing document. The briefing takes a top-down look at online purchasing and level-3 processes and procedures, the company said. Prospects wishing to view the executive briefing can contact Inforonics by e-mailing [email protected].
