Clean Control Corp., makers of odor-eliminating solution OdoBan, is launching a direct response television effort for the product on national cable networks and some spot broadcast later this month.
The budget was not disclosed
. Infomercial agency Infoworx is designing and producing the campaign.
The OdoBan effort, which is slated to begin testing March 31, will consist of a long-form program hosted by DRTV veteran Tom Jourden and will carry an endorsement from racing car driver Stanton Barrett.
The campaign, which is designed to promote retail sales of OdoBan, will run indefinitely, said Mike Rudnick, spokesman for the Boca Raton, FL company
.
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