Compendium, a content marketing platform, looked at the social sharing statistics for more than 200 companies and shares some best practices for B2B and B2C companies. Among the findings are:
- 73 percent of blog administrators are also managing the company’s social media channels, an indication that businesses are maturing in their approach to content marketing
- 11-15 words is the ideal message length for B2B tweets, while 1-5 words is ideal for B2C tweets
- Using question marks is correlated with fewer clicks for LinkedIn and Twitter, regardless of whether the company is B2B or B2C
- Exclamation marks are good for LinkedIn but bad for Twitter
- The top and bottom of the hour is when B2B content on LinkedIn and B2B and B2C content on Twitter is read most
For more findings on what works and doesn’t work for B2B and B2C social sharing, see the full infographic from Compendium below:
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