Monetate, a company offering conversion and optimization solutions for brands, generated a helpful infographic recapping last year’s e-commerce holiday season. Among the bits of information shared are:
- A total of $816 million was spent online in the U.S. on Black Friday last year, up 26 percent from the $648 million spent in 2010
- $1.25 billion was spent on Cyber Monday in 2011, up 22 percent from the prior year
- From Thanksgiving through free-shipping day in 2011, bounce rates were highest on mobile phones, while add-to-cart rates and conversion rates were highest on desktop computers
For more insights into e-commerce last holiday season, see the full infographic below:
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