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September 15, 2006 Doritos Invites Consumer Ads for Super BowlSep 15, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann Trial Date Set in Advo/Valassis Legal BattleSep 15, 2006 6:03 AM, PROMO Xtra, By Patricia Odell Ford Let’s Consumers ‘Race’ NASCARSep 15, 2006 6:02 AM, PROMO Xtra News BriefSep 15, 2006 6:00 AM, PROMO Xtra Subaru Shows Student Trailers at Latino Film FestivalSep 14, 2006 6:02 PM, PROMO Xtra Hasbro’s ‘New’ Monopoly Game Under AttackSep 14, 2006 6:04 AM, PROMO Xtra, By Amy Johannes
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ABC Hits New York Streets with Dancing ‘Stars’Sep 12, 2006 6:04 AM, PROMO Xtra, By Amy Johannes ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars. In all, 110 dancers will show off their moves today while visiting 25 landmarks in three New York City boroughs (Manhattan, Brooklyn and Queens). Male dancers donning gold star costumes with Dancing With the Stars tune-in information on the back and female dancers in black cocktail dresses will kick off their day with a stop at Good Morning America before making other appearances at Times Square, the Staten Island Ferry, the Brooklyn Bridge and The Metropolitan Museum of Art. At each stop, ambassadors will distribute star magnet premiums with tune-in information. Related ArticlesDr Pepper Reprises $1 Million Football Throw ContestMacy’s Ads, Events Tout Its National ConversionMcDonald’s Taps 25 in ‘Casting Call’ Campaign
The Tech TrekWhen promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink…. Inventive IncentivesLast month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises… PRO Awards Finalists
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ABC Hits New York Streets with Dancing ‘Stars’
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.
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INDUSTRY VOICES:
Right Side of the Law
Mar 1, 2006 12:00 PM, BY JOSEPH LEWCZAK
Anyone with a teenager at home knows that the U.S. is quickly becoming as text-obsessed as Europe and Asia, increasingly depending on these brief snippets…
