Princeton, NJ-based Impower Inc., has launched TransAct!, a cost-per-action Internet ad network.
By the end of the year, the company plans to have available more than 1,000 customer acquisition offers each month. Network members can select those appropriate to their audiences. Members pay for each customer it acquires.
Impower’s ad server network delivers and tracks messages in newsletters, co-registrations, banners, buttons and links and can handle rich media format. Impower hosts TransAct!’s marketing partners’ ad offer pages.
The network is being launched with more than 30,000 participating affiliate sites. More than 100 marketing partners are advertising their services through the new service.
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