Hyundai Motor America has tapped industry veteran Michelle Cervantez as its VP-Marketing. The position took effect yesterday.
Cervantez held the same post since February 2003with Mercedes-Benz USA, which on Monday released an internal e-mail saying she had left the company. She previously served as VP-Marketing for Jaguar Cars North America. Her last day with Mercedes was Friday.
Cervantez will be responsible for all Hyundai marketing and advertising in the United States. She will report directly to President & CEO Robert F. Cosmai, and replaces Paul Sellers, who became head of Hyundai’s sales earlier this year.
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