HP has teamed up with Quark Inc. to simplify and enhance the creation, management and delivery of customized marketing communications.
The alliance reportedly will support the computer giant’s efforts to streamline digital printing workflows 0across multiple printing environments and devices.
“By making it easy to integrate customer relationship management databases with the design and printing process, companies will realize the impact of real-time targeted marketing and the increased return on investment, while agencies and commercial printers will realize new business opportunities,” said Bill McGlynn, vice president, Imaging and Printing Group, HP in a statement.
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