Howard Draft, chairman and CEO of Draft, one of the world’s leading marketing services agencies, has been named the 2005-2006 general chair of the John Caples International Awards.
“We are extraordinarily fortunate and pleased to have Howard join us as General Chair for the coming year,” said Caples founder and president Andi Emerson in a statement. “With his 28 years in the marketing industry, he is a true leader and visionary. Howard and his agency have been indefatigable allies and advocates of the Caples Awards for many years. We know Howard will have a terrifically positive impact on the Caples organization this year as it continues to grow and evolve.”
The appointment marks a rare direct marketing evaluation triple play: With it, Draft will have led the Caples, the Echos and the Lions Direct competition at the International Advertising Festival at Cannes.
The John Caples International Awards were founded in 1978 to honor innovative, creative direct marketing solutions to real-time direct marketing problems. They were named for John Caples, the direct response creative pioneer and author. The Caples are sponsored by creative individuals, agencies and other companies in the direct marketing industry, run entirely by direct marketing volunteers, and judged entirely by direct marketing creatives. Award winners are solely members of the creative team, as opposed to account or other agency personnel.
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