A study from the Aberdeen Group found that 79 percent of sales reps that incorporated social media into their sales process met their quota in the past fiscal year, which compares favorably to the 43 percent industry average. Twitter in particular can help sales processes become more engaging and interactive. “I like to think of social media as the salt and pepper on an otherwise bland experience by allowing salespeople to interact more consistently with their prospects in new ways to build trust, rapport, and to stay relevant when other vendors are not,” writes Julio Viskovich, who leads sales training at HootSuite. He offers some tips regarding how to create a Twitter profile, become a thought leader and trusted adviser, take advantage of hashtags, and build Twitter lists to help you listen. Regarding Twitter lists, Viskovich recommends building five lists: prospects, competitors, companies in your industry, customers and partners. (Social Media Today)
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