The first thing you need to know about blog post titles are that they matter. “It’s the first impression your writing will make on anybody on Twitter, Facebook, or any news site where your link might be shared,” says entrepreneur and blogger Andrew Chen. “If you don’t impress instantly, people won’t click, and they won’t get to read your amazing content.” Two tactics to consider are making titles that are “tweet-sized” and take a stand, and luring people with a sort of “sneak peek.” But don’t make blog titles descriptive yet abstract
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