By now, if you’re in the business of generating leads, social media is likely part of your game plan. According to an infographic from Brafton, which pulls information from various sources, 90 percent of B2C marketers and 80 percent of B2B marketers invest in Facebook. These numbers are 69 percent and 80 percent, respectively, for Twitter; 51 percent and 83 percent for LinkedIn; 65 percent and 61 percent for YouTube; 41 percent and 39 percent for Google+; and 35 percent and 26 percent for Pinterest.
To help marketers improve their lead-gen efforts on social media, Salesforce has put together a straightforward list of 50 tips. Among them are:
–