Whether you’re running a site that wants visitors to make a purchase, download a white paper or watch a video, if you’re not focusing on landing page optimization and conversion funnel testing, you’re not squeezing the most out of every visit your site gets. Amman Badlani, associate director of online marketing and analytics for Planed Parenthood Federation of America, writing for Search Engine Watch, highlights some of the takeaways from an SES New York 2013 session about landing page optimization, led by Justin Cutroni of Google.
Here are some of the highlights from Cutroni’s talk:
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