If you’re a marketer using social channels like Facebook, Twitter, LinkedIn, Pinterest and Google+ to engage with your audiences and just aren’t getting the results you want, here are three steps to take to analyze and adjust your social media campaigns:
1) Collect data: Go beyond likes, followers, comments, etc., and gather data from Google Analytics, HubSpot’s Marketing Grader and other platforms.
2) Get insights: Don’t just sit on the data you collect
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