On Command Corp., a provider of in-room interactive entertainment for the hotel industry, will kick off the Find the Drive sweepstakes on Aug. 1, giving away a 2004 BMW Z4 Roadster.
The sweeps will be promoted through on-screen videos and in-room programming guides at a variety of participating hotels including Hilton, Marriott and Ramada. Guests can enter by finding a hidden key message and key color in the video-on-demand selections, writing down the entry on a note card and mailing it to an address provided on-screen.