SO, YOU TECHNO-ADVANCED MARKETING-TYPE PERSON, do you have an mLife?
I think I do. Maybe. I know I have a phone from AT&T Wireless, the company running the mLife campaign. But do I have an mLife? Do I want an mLife? The concept of me having something as hip as an mLife sounds as unlikely as the Patriots winning the Super Bowl. Oh yeah, they did, typed the grinning New Englander.
From the start, this branding campaign has struck me as one of the great advertising head-scratchers. What, having a recognizable, trusted brand like AT&T wasn’t enough? You need to come up with a meaningless name to stand out from the crowd?
Uh, yeah.
Like me, your first glimpse of the mLife campaign was probably its big rollout during the Super Bowl. (Did I mention the Pats won?)
Admittedly, where I viewed the game, the first few commercials
Network
