Hifi.com, Newton, MA, has launched HerHifi.com, a site that merges women’s lifestyle and entertainment needs in order to help them learn about, compare and buy consumer electronics and entertainment products.
According to a survey sponsored by Hifi.com, while women made up approximately 22% of the $81 billion spent on consumer electronics in 1999, more than 55% feel consumer electronics retailers do not completely address their needs as female buyers, and nearly 50% feel somewhat or very intimidated about buying consumer electronics. Additionally, 64% feel they do not have enough information to comfortably make purchasing decisions on the Internet.
“Our research indicates that women have a different approach than men when it comes to purchasing consumer electronics,” said HerHifi.com’s program manager Laurie Nova.
“Practicality and functionality are key criteria women assess prior to making purchases. We built HerHifi.com around this central theme. The site was designed by women for women and offers relevant, targeted information in a comfortable forum.”
Site features will include Shop by Room, which allows customers to select products categorized for each room of the home, Ask Kate, tips from consumer electronics expert Kate Conners, and articles written by Rebecca Day that will range from “dos and don’ts” to product reviews.
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