HERSHEY OFFERS FREE MOVIE TICKETS
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by Chief Marketer Staff
Hershey Foods is offering a little extra for moviegoers with a sweet tooth.
The Hershey, PA-based chocolate company has teamed up with Quantum Loyalty Systems’ Hollywood Movie Magic reward program to award free movie tickets to consumers who purchase Milk Duds, Whoppers and Hershey’s Bites. Through March 31, 2004, the offers will appear on-pack and are good for tickets worth up to $12.
Consumers can also get free movie tickets with the purchase of specially marked packages of Twizzlers candy. Through Dec. 31, consumers can mail in proofs of Twizzlers purchase for adult admission valued up to $12 or child admission valued up to $6.50. Lead Dog Marketing, New York City, also handled.
