With fuel costs spiking the cost of both air and highway travel, tourism brands are fielding sweetheart offers to get vacationers to leave home this summer
According to a recent survey by the American Automobile Association (AAA), travelers this summer will take a serious hit to their wallets, with the overall cost of taking a vacation increasing by 5.4% compared to 2005.
“For both lodgings and restaurants, rising energy costs…are certainly having an impact.” says Michael Petrone, director, AAA Tourism Information Development. To overcome sticker shock, tourism marketers are mounting several promotion campaigns that emphasize vacation value over price. In this special report, PROMO’s editors look at programs fielded by
- Airlines
- Hotels
- Theme parks
- Cruise lines
- Automobile rental agencies
- Regional tourism boards
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Download the full whitepaper /9/10007630/” class=”style4″>Heating Up Summer Travel |
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