The International Health, Racquet & Sportsclub Association will launch its own magazine in as many as 1,000 health clubs in May.
The bi-monthly Get Active! will carry stories on exercise programs, nutrition, beauty and stress reduction. It stems from IHRSA’s annual Get Active America! month-long promotion, which launched in May 2004 in 1,650 of IHRSA’s 4,800 member clubs. More clubs are expected to participate this spring with free guest memberships, health information and health screenings.
Boston-based IHRSA will distribute Get Active! magazine in 800 to 1,000 clubs in major metro areas. Custom publisher Basic Media Group, Los Angeles, will publish Get Active! and handle ad sales.
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