As a small business owner, you face a conundrum: you need new customers, but may not have the know-how and resources to acquire them. You could hire an expert to do it for you, but this option can become costly. Or you can do it yourself, with a little help from an information solutions provider and the Internet.
Here are some basic marketing strategies to simplify the customer acquisition process, save money and build successful customer relationships.
1. Determine who to contact. Knowing your audience is the most important aspect of your direct marketing efforts. Strategies for identifying and contacting the right prospects include:
* Look for people who fit a matching profile for your ideal customer. While targeting customers within a short proximity of your location works, you may want to market to a larger audience. To do this, filter your prospects by age, marital status, income, etc. For example, if you
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