Groupon used to be easy to turn your nose up at, but the company’s announcement of its Payments product changed things for this investor. He saw it as a signal that the company is diversifying its business and bulking up its competitive advantages. In other words, Groupon is becoming much more than just a daily-deals site. Its deals now have company in the form of Groupon Goods, Groupon Rewards, Groupon Payments, BreadCrumb and Savored. It also maintains competitive advantages like brand-name recognition and scale. (Seeking Alpha)