Lab Safety Supply, a division of Chicago-based W.W. Grainger Inc. is preparing to acquire AW Direct Inc., a Berlin, CT-based business-to-business direct marketer of tow truck and work truck accessories with $28 million in annual sales. Terms of the acquisition were not disclosed.
Grainger said it expects to complete the acquisition before the end of the first quarter.
The acquisition is the latest in series intended to increase Lab Safety’s growth through direct marketing. Other recent acquisitions have included the direct marketer Gempler’s in 2003 and Ben Meadows, an outdoor safety equipment supplier.
“We plan to accelerate Lab Safety’s growth by finding premier direct marketing companies to grow Lab Safety’s market position,” said in Grainger’s chairman and CEO Richard L. Keyser, in a prepared statement.
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