Experience marketing agency George P. Johnson has acquired online marketing agency JUXT Interactive and mobile device platform MobilePromote, underscoring the growing convergence of live events and digital marketing.
“Companies looking to cut through the marketing clutter and truly engage with customers are seeking a new generation of experience marketing programs to do just that,” said Robert G. Vallee Jr., CEO of George P. Johnson, in a statement. “These investments represent an evolution in marketing we strongly believe in, where live experiences serve as the centerpiece to multimedia, multi-platform campaigns that deliver an immediate and measurable impact.”
MobilePromote is a mobile device platform that allows marketers to engage their target throughout the campaign lifecycle with instant SMS and MMS communication tied into branded online portals. The product is now called GPJ MobilePromote.
JUXT Interactive is an award-winning Web-based interactive branding and marketing agency that offers planning, design and technology services to such brands as Coca-Cola, Adobe and BMW.
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