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Google to Sunset Legacy Analytics Product by July 2023

Google to Sunset Legacy Analytics Product by July 2023

Posted on March 18, 2022 by Chief Marketer Staff

Another day, another ad targeting tool down. Google announced plans to shutter its legacy Universal Analytics product by July 2023 and transition customers to Google Analytics 4. One casualty of the move: the ability to log and store IP addresses. Read about what this means for marketing professionals, according to a piece in AdExchanger, as digital attribution tactics continue to evolve.

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