Google: 81% of Search Spend Share in Q4 2011

Econsultancy recently released its latest “Internet Statistics Compendium,” a mega-roundup of stats and market data regarding online marketing, e-commerce, the Internet in general and more.

Among the many findings referenced in the report is that North America led the world in terms of Internet penetration with 77 percent, followed by Western Europe with 70 percent, Oceania with 57 percent, and Central and Eastern Europe with 45 percent. These numbers are credited to We Are Social.

We Are Social also found that social network penetration in North America is at 50 percent, followed by Central and Eastern Europe with 47 percent, Western Europe with 36 percent, and Oceania with 36 percent.

Econsultancy referenced a Symantec report that found 24 percent of people online said they “can’t live without the Internet,” while 41 percent said they “need the Internet in their everyday life.”

According to Efficient Frontier, brands are acquiring Facebook fans at a rate of 9 percent per month.

Efficient Frontier also reported that search spend in the fourth quarter of 2011 increased 14 percent year-over-year, while ROI remained the same.

Google accounted for 81 percent of search spend share in the fourth quarter, while Yahoo/Bing claimed 18 percent. These figures were virtually unchanged from the 80/20 split in the fourth quarter of 2010.

Meanwhile, Google claimed 83 percent of search clicks in the fourth quarter of 2011, while Yahoo/Bing claimed 16 percent. In the fourth quarter of 2010, the split was 81/19.

Econsultancy cited Return Path’s findings in December that 44 percent of email that’s read is via webmail, followed by 33 percent via desktop access and 23 percent via mobile access. Use of webmail and mobile email access rise during the weekend, while desktop access plummets.

Return Path also found that email views on iPads rose 12 percent between March and April 2011, when the iPad 2 launched.

According to ZenithOptimedia, total Internet advertising spending was $72.8 billion in 2011. This figure is expected to rise to $84.3 billion in 2012, $97.8 billion in 2013 and $113.3 billion in 2014.

Source:

http://econsultancy.com/us/reports/north-america-internet-statistics-compendium