Noodle Golf, the makers of Noodle+ and Lady Noodle+ golf balls, is urging devotees to cast a vote for “Noodleocracy” this campaign season and holding out a round of golf with commentator and brand spokesman Gary McCord as an incentive.
Though framed as a voting site where visitors can elect Noodle+ as “America’s Golf Ball,” visitors to www.VoteNoodle.com don’t actually cast a vote for anything when they arrive. But they do find a number of ways to engage with the Noodle+ brand, which pitches itself as both technologically superior and reasonably priced.
For example, they can watch video of McCord, a mustachioed golf commentator for CBS Sports, holding a mock press conference proclaiming “Noodle Values.”
“Noodle is running to be America’s Ball, and is running unopposed,” he tells an unseen audience. “But we remain vigilant. At any moment, any number of hoity-toity, spend-y balls could enter the race we invented, expecting to throw money at the problem.”
That and other clips can be found under a “Rants” tab on the site. In the only other clip so far, McCord compares the Noodle+ ball to an honest cup of coffee straight from a pot and derides more expensive drinks or golf equipment.
“Coffee is two syllables, America,” he says. “If you drink a large non-fat hazelnut decaf latte, you need to start admitting to yourself that you just don’t like coffee.”
The value message also comes through a “Noodle Bill of Rights” visitors can read on the site. “There are balls out there that are not as long as Noodle but cost twice as much,” this document says in part. “This is because they hate America.”
Fans can sign up to win a random drawing for a golf outing for three with McCord at his home course, the Grayhawk Golf Club in Scottsdale, AZ. The winner will be announced after Aug. 31.
“With so much attention currently focused on the upcoming presidential election, we decided to have some fun by creating VoteNoodle.com and at the same time to call attention to the simple values of Noodle: long distance, great feel, outstanding price,” Ken Van Kampen, editor in chief of print and interactive media for brand owner the TaylorMade-adidas Golf Co., said in a statement.
The campaign and Web site were designed for Noodle Golf by the Red Door Interactive agency in partnership with NYCA, TaylorMade’s ad agency for traditional media.
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