WHAT
Direct Marketing Association of Atlanta
MEMBERSHIP
Some 100 marketers and DM industry vendors
WHY YOU SHOULD JOIN
The group recently became an independent affiliate network member of the DMA, which means its members get the national organization’s benefits, says Alex Marchetti, DMAA president and director of national accounts for SourceLink. An increased slate of educational programs is planned, such as seminars on direct marketing technology, multichannel strategies, one-to-one marketing and best practices. An intern program
Network
