Gateway pilot tested a new e-mail catalog distribution program offered by CNET Networks Inc. last month.
Sony has also signed on to the CNET program, which is offered through a strategic partnership with Mobular Technologies.
According to San Francisco-based CNET, the catalogs use Mobular’s database streaming, compression and search technology, and can include hundreds of products in a single e-mail catalog. The catalogs — which can be distributed to both a marketer’s customer list as well as CNET’s registered database of IT professionals and technology enthusiasts — look similar to an e-commerce Web site, and can be downloaded and stored on the recipient’s computer.
Based on the success of last month’s test to 1.4 million prospective buyers, Gateway plans on extending distribution of its “Gateway Guide,” a monthly catalog showcasing new products and special offers.
Network
