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Agency: Bottlerocket Marketing Case Study: TRUTV’S Impractical Jokers “Museum Of Impractical History About Bottle Rocket Whether you’re making a splash with the year’s biggest Comic-Con booth or creating a fan grabbing promotion on social media, Bottle Rocket’s award winning team ensures you’ll make an impact. We adapt to budgets of all sizes with turnkey programs…

What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit or explicit needs.

Content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand. Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results…

Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.

Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today. With so much energy going toward these in-the-moment needs, it can be easy to lose sight of your future plans, much less any sense of progress toward a mature digital…

A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.

Web Content Management (WCM) is multi-faceted toolkit for building, managing, delivering, and optimizing digital experiences. This detailed Forrester Wave model assesses the vendors of WCM and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.

By: Sitecore Length: 3 pages Type: Web Landing Page Gartner’s 2015 Web Content Management (WCM) report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore® advanced to the top position of the Ability to Execute axis among the vendors evaluatated, The Gartner Magic Quadrant for WCM…

Sitecore is the global leader in customer experience management software committed to helping marketers own every customer experience. We provide a truly automated, flexible, and predictive customer experience management platform that seamlessly combines web content management with customer intelligence to drive real one-on-one engagement with every customer at every touchpoint.