Friendster Taps DoubleClick for Online Ad Serving

Friendster, a social networking site, has selected DoubleClick Inc.’s DFP online advertising and Web hosting service.

“Friendster enjoys significant traffic from 13 million members and therefore a high demand for advertising.” said Charlie Barrett, Friendster vice president of sales in a statement. “DoubleClick’s DART for Publishers solution is regarded as the most robust and scalable solution available to meet our growing needs.”