Twentieth Century Fox has entered into a marketing agreement with eBay to display four online promotional destinations for the Fox movie releases I, Robot, Alien vs. Predator, Taxi and Fat Albert.
The site, located at ebay.avp-movie.com, features previews, show times, downloads (including wallpapers and an interactive desktop application). EBay users will be able to download Alien vs. Predator “skins” for their listings, and access special auction exclusives, including only-on-eBay Alien vs. Predator numbered posters.
Fox is the first movie studio to have rich media ads on the eBay homepage linking to integrated promotional pages on an eBay micro-site and the first film company to have movie trailers and integrated show times accessible on a micro-site, linked from eBay.
The four Fox pictures covered in the studio’s marketing agreement with eBay cover a period from July through December.
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