Four Tips for Optimizing Marketing Spend Amid Budget Cuts

Posted on by Chief Marketer Staff

Many CMOs—59 percent, according to the Harvard Business Review—are experiencing increased pressure from CEOs to prove the ROI of marketing investments. But there are steps CMOs can take to optimize their marketing spend, according to a column in AdExchanger, from assessing the impact of vendors, agencies and martech tools to building collaborative teams to revitalizing great content.

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