Forrester Research Inc. has acquired JupiterResearch LLC, and its parent company, Jupr Holdings Inc. for $23 million.
With the acquisition, JupiterResearch joins Forrester’s marketing and strategy client group.
Uniting JupiterResearch and Forrester brings together the two leading research brands used by marketing and strategy executives,” said George F. Colony, CEO, in a statement. “JupiterResearch enhances our existing role-based strategy and offerings to bring unprecedented value to our clients. We welcome JupiterResearch employees and clients to Forrester.”
This addition will fortify Forrester’s existing data-driven insight, forward-looking research and analysis, advice, and best practices for globally. These professionals include direct and interactive marketers, according to Forrester.
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