Fingerhut Cos. Inc., Minneapolis, is the new manager of Arizona Mail Order’s (AMO) list rental business. AMO’s file includes the following catalogs: Old Pueblo Traders, with 1.1-million 12-month buyers;
Unique Petite, with 71,000 12-month buyers; Intimate Appeal, with 123,000; Regalia, with 77,000; and Coward Shoe, with 185,000 12-month buyers. This development is a result of Fingerhut’s integration of services because after acquiring AMO last August.
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