Evian Natural Spring Water has promoted Jeff Caswell to vice president of marketing for Evian North America. The company also named Elio Pacheco as president and general manager of Evian North America.
Caswell had been senior brand manager. He has more than 10 years of retail and on-premise experience at three consumer packaged goods firms—Danone, Heinz and General Mills, the company said. His new post began June 1.
Caswell is replacing Marc Jacheet, a spokesperson said.
Over the last four and a half years, Caswell has taken on progressively larger roles at Evian in both the USA and Canada.
Pacheco came from Group Danone where he worked for 14 years. He held successive positions with increased responsibilities including heading up national accounts, category management and finally, executive liaison between Great Brands of Europe Inc., and Coca Cola Bottling in the launch of Volvic Natural Spring Water in Canada, the company said.
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