Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.
Marketingland columnist Matthew Barby’s take on event tracking digs in to how marketers can learn more about when someone clicks on your social share buttons, how far and how quickly visitors
are scrolling through content, when anyone downloads anything from your website, email newsletter sign-ups, comments made on your content, direct inquiries that have come from your content and any time someone plays a video on your website. All through Google Analytics.
Click here to learn more about event tracking and how it can shed more light on web visitor behavior.
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