Super Bowl fans who go gaga over the latest commercials featuring the eTrade talking babies can go online and get them to deliver e-mail messages to friends before and after the game.
A new eTrade BabyMail app, created for the online brokerage house by Oddcast, lets users type in messages choose a boy or girl voice, and then select one of a stable of video clips of babies to “speak” the lines.
If they prefer, users can also upload photos of their own kids (or pets—anything, actually) and can also insert their own voices reading the text, either by linking to the Oddcast platform by mike or phone.
The app is shareable and also contains a link to a page on the main eTrade site that offers supposed “outtakes” from the firm’s Talking Baby commercial campaign.
BabyMail follows in the footsteps of employment service Career Builder, which scored a large viral hit several years ago by moving its “Office Chimps” Super Bowl ad campaign online and letting users send Monk-e-Mail. The app, also built by Oddcast, puts senders’ messages into the mouths of chimps, and has been used by more than 12 million people to send almost 100 million messages since it launched in January 2006.
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