Epsilon, a relationship marketing services firm, has named Steven Roth vice president, CRM strategy and planning, and Rod Dillehay vice president, general manager, client services.
Roth joins the firm from PricewaterhouseCoopers, where he was a principal consultant. He will be responsible for overseeing marketing strategy, investment allocation, analysis design/interpretation/implications and account planning.
Dillehay, who is rejoining Epsilon, will lead account teams that generate customer-centric marketing programs.
Epsilon is based in Wakefield, MA.
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