Internet World Magazine has tapped Edith Roman Associates Inc., and its interactive division, e-PostDirect to manage its postal and e-mail lists, respectively.
The files had been managed in-house.
The publication is a business technology magazine read by CEOs, CIOs, CFOs, presidents and others of that caliber. They are primarily technology or Internet professionals. The 200,000-name postal file includes 107,000 qualified expires. The e-mail file numbers 62,000 records.
Selections include job title, number of employees, one name per site, business/industry type, geography, hotline, gender, buying influence, expenditure, involvement (postal); Industry, job function, employee size, IT budget, Internet involvement, geography, products specified (e-mail). The cost is $215 per thousand names for the postal file and $300 per thousand for e-mail addresses. Edith Roman is based in Pearl River, NY.
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